Tim Clarke’s views on Wine Tourism and how Arblaster & Clarke has progressed and grown over the last 25 years as the Wine Tourism phenomenon developed globally.
You can see how our brochure front covers have changed as well!
Arblaster & Clarke win multiple awards in our 25th year
The French Travel Awards 2012
(Britain & Ireland)
from Atout France
Best Destination Specialist Tour Operator (Winner)
Best Coach Holiday Tour Operator (Winner)
Best Short Break Tour Operator (Runner-up)
A New Idea in Wine Tours
Initially, in the Spring of 1987 we just operated Champagne Weekends. Champagne was exploding on to the British market and Tim Clarke (Champagne expert and wine lover) and Lynette Arblaster (Travel specialist) believed that the idea of the “Champagne Weekend” could become a the basis of a whole new concept in holidays.
Thus A&C was born. However we did not just visit the obvious well known cellars. Right from the start we wanted to show interesting smaller Champagne houses and the grower producers with Champagnes from vineyards in the best villages. The formula, with its mix of visits, Champagne breakfasts, comparative tastings and an approachable wine expert on hand proved to be great fun and a winning one. The basic idea of our Champagne Weekends has changed little since then.
Our plan was to add more short, fun, good value wine tours with a serious wine content, and in the Autumn we added the first of these called “Sauvignon & Chardonnay”. This was to the Eastern Loire & Chablis, but our thinking was, as you see from the title “modern”. We also operated our first Corporate Incentive Wine Tour, and our first private group. This other side to our business has existed right from the start. Most years since then we have organised several Corporate tours and quite a few private groups.
It seems a while ago now, when Arblaster & Clarke was launched in Spring 1987. Wine tourism was very much in its infancy then. Since that time we have seen, taken part in and helped to shape huge changes in wine tourism. Both Tim and Lynette are often asked to talk at international wine tourism conferences.
The paradigm shift in Wine Tours
There were several established Wine Tours firms, but they seemed to visit touristy cellars or long established, under-performing ‘names’ and have little grasp of the exciting possibilities in wine at this time. The wine world was on the move and we saw that wine tourism had enormous potential. We had the energy and were passionately determined to shake the boredom out of wine tours and inject new ideas. We also had prior experience in both travel and wine. From the start the firm was soundly financed and we got an ATOL license as soon as possible.
We were very busy researching and setting up the programme. We decided right from the beginning that being a Specialist Wine Tour Operator meant we would operate the tours . The tours were all our own ideas and we, not an agent or incoming operator would be responsible for the quality and getting the detail right, (such as the vintage of the wines, which wines would go with which food and so on).
Our first longer wine tour was Portugal. This set the pattern of our early tours, – intensively researched, personally led, and meeting the rising star winemakers, (who are pretty well known now), such as Peter Bright, Luis Pato and David Baverstock.
Other new tours included Beaujolais, concentrating on the crus such as Fleurie, Morgon and Moulin a Vent. In the autumn we took part in a ground-breaking Belgian Beer Seminar in Bruges and following this launched our “Trappists & Triples” Belgian special beer tour. These beers have since become very popular in the UK, in 1988 they were almost completely unknown. We also operated several private groups too.
We moved to Steep, near Petersfield in Hampshire, where the Tudor house that we worked from, had it is believed, once been a Church Ale house and later may have been involved in the Cognac ‘trade’.
A Wider Programme
We expanded our tours considerably this year with our first tours to Burgundy, Alsace & Mosel, the Loire, and Southern Champagne.
The Alsace & Mosel tour in particular was ground breaking. Visits in the Mosel & Alsace as well as Hugel and Egon Muller (both superb and well established), we visited included Dr Loosen, Rolly Gassmann & Marcel Deiss. – No surprises then you might think – but look at the date – these were not well known domains then. We would always rather visit a rising star than an established name who is perhaps a little tired but might help sell the tour.
Of course there were plenty more Champagne Tours and another Portugal tour. All were very successful. We deliberately under-promised and aimed to over-deliver. We avoided the florid prose often used when taking about wine and the excessive use of superlatives that Travel firms use when ‘selling dreams’.
Following the success of our Belgium Tour we started a small programme for CAMRA, the ‘Campaign for Real Ale’ which we ran for several years.
We operated several more private groups to France and Germany.
Innovation and Confident Expansion
Everything was going very well. The clients seemed to love our tours and many travelled more than once a year. Tim Clarke was joined by a couple more Wine Guides but we were a small team and were pretty busy.
So we needed to add new destinations as quickly as possible. This year we introduced Bordeaux, California, Rioja & Northern Spain, Cava & Penedes, The Central Loire and Self-drive tours.
Amongst other projects, we arranged a tour of California for 50 Champenoise vignerons.
The idea of where we might go and what we might do was changing rapidly.
We joined the elite Association of Independent Tour Operators (AITO) and by this time had had an Air Travel Organisers Licence (ATOL). AITO’s new scheme made it possible for non flight-based tours to be protected and this allowed us to fully protect all our clients’ money. In 1990, this was not legally required but we considered it important that we should do this. (Our Licence number 1005 shows that we were the 5th company to take this up!)
We are still amazed and a little disgusted that many small travel firms do not bother to get licences, protect clients’ money, or perhaps worse, make vague pretences at doing so, when now it’s the law. See Consumer Protection
1991 was the first Gulf War year and the start of a recession which hit the travel industry very hard. Almost all foreign travel stopped very suddenly.
As well as the very high profile failures even the embryonic wine tours sector was hit with at least 2 other small firms ultimately closing. It was a tough year, but A&C with it’s emphasis on high quality and good value, emerged stronger and as the largest player in the Wine Tours scene.
Importantly, we actually made a small profit – which was pretty rare in the Travel Trade that year and we continued to innovate. A couple of new destinations added this year were Tuscany and the Rhone.
We arranged a number of private group tours, mostly with our regular group clients.
Growth seemed unlikely this year, as the world-wide recession deepened, but our regular clients travelled as always. We kept our costs and prices down.
We introduced our first longer tour by coach: Bordeaux and the Loire, which was very popular for the next 10 years. We featured Gourmet & Cookery tours for the first time.
We also explored several new areas with a view to adding them in the future.
This year saw the start of our long co-operation with the Sunday Times Wine Club. The first programme included Burgundy & Beaujolais, Rioja, California and Champagne. Over the year with the Club we visited 5 continents with the Sunday Times Wine Club Tours, arranged superb Wine Cruises and many wonderful client events.
We have had many fruitful co-operations with respected wine firms since then including Fine & Rare, Christies, Lay & Wheeler and the Wine Society’s dining club.
The Market Leader
This was a year of confident expansion. A&C was very clearly seen as “the Market leader” (& had in fact been so since early 1991, a position we still hold, world-wide).
Our team of Wine Guides expanded considerably this year to include for the first time Derek Smedley MW, Maggie McNie MW and David Gleave MW (as well as Monica Murphy, Lance Foyster MW and Tim Clarke).
New tours: Champagne Extra, Madeira and Northern Italy.
Working with the Sunday Times Wine Club we pushed the boundaries of winetourism. We had a great time sailing Tall Ship Astrid to Bordeaux to pick up a cargo of claret, Hugh Johnson and Steven Spurrier.
Several tours which have become great regulars were offered for the first time to STWC members. These were Guests at Chateau Lascombes, Port and the Barco Rabello race and Verona Opera & Wine.
The Programme Expands
This year the programme matured considerably.
There were three tours to Italy covering, Piemonte, Tuscany and Veneto; New variations on Champagne and Bordeaux such as Champagne Technical and Bordeaux weekends and Bordeaux cru classé.
Under the STWC programme we launched our first Australia tour, Wine & Opera in Provence, Umbria and a “Port school” with Taylors also put in an appearance.
On the brochure front, Tim Clarke finally traded in the crayons and drawing board for an Applemac.
The first Vineyard Walks
At long last we launched our “Wine Walks” which we had been planning for years. The first was Burgundy, Gevrey-Chambertin to Puligny Montrachet. It was a great success and has been repeated many times since.
We arranged our first New Year wine tour (in Champagne), plus the first of our “Guests at Chateau” Bordeaux tours. These tours became staples in our programme. Basing a top level Bordeaux tour at a great chateau is another A&C original idea.
Also new that year were Umbria and Germany, both of which which we repeat from time to time.
We were very pleased to be asked to run tours for Christies Education. Over the next few years we ran many superb tours working closely with with some of the world’s leading wine experts including Steven Spurrier who still takes top level tours for us.
We had outgrown our space so moved to much larger premises in West Liss, another village near Petersfield. We were to stay here for the next 12 years.
The Vineyard Walks expand
Walking holidays are very time consuming to set up (assuming you do it properly as we do). We added two this year: Loire and Beaujolais and we were busy planning and setting up others too. Actually the walks are great fun to set up and we find that we really learn a lot about the area we are exploring. The walk programme, though not large, is ever evolving. Over the years some of the Vineyard Walks have been among the very best tours that we have done.
We also added South Africa and Sherry & Andalucia for the first time, both now regular tours. We arranged a Wine Cruise by Barge through Languedoc, and a tour of the Gardens and Wines of Italy for the Sunday Times Wine Club.
At about this time we started arranging regular tours for clients of Bordeaux Direct, members of the BA Executive Club Wine Club, and members of the Wine Society.
10 years on!
We had three great 10th Anniversary Champagne tours (only one had been planned!), and many regular clients joined us, some of whom first travelled back in 1987.
We also added a walk to Alsace, a great tour of Chile & Argentina, and one of our great favourites, Sicily.
We had our first Mediterranean Wine Cruise aboard the Star Clipper with Hugh Johnson and The Sunday Times Wine Club.
Cindy-Marie Harvey joined us this year as our Latin Programme Manager and Caron Fanshawe joined us a few months later as Geneneral Manager. We are very pleased to say that both of them are still key members of the team.
We added Greece this year. Had we run out of countries?
No, we noticed that the wines in Greece were becoming good and couldn’t resist putting on a Greek Wine Cruise. It was one of the best tours that we have ever operated. It was then repeated in 2000 and 2003. In 2009 we arranged a wine and archeology cruise on the Star Clipper and we hope to arrange a cruise with this beautiful ship again in the future.
New Zealand and the Champagne Walk also appeared for the first time. Also the first “Gourmet Italia”. In 2009 we were given the first award for “Best Food and Wine Tours Operator” to Italy by the Italian State Tourist Board in recognition of this sort of pioneering work.
We arranged quite a few special tours for private groups, wine clubs and companies.
Plus of course there was a programme for the STWC.
The Pinochet Incident
A lot happened this year but for us the big story was when incorrect advice from the Foreign Office informed us that it was unsafe to travel to Chile forcing us to cancel our two Chile tours causing us quite a financial loss, and causing over forty clients to lose their holidays. (Tim was actually in Chile at the time and saw that there was no problem at all). Anyway it is water under the bridge now.
New this year: A Sancerre & Chablis Walk, A Bordeaux Walk, Southern Italy, Verona & Trentino, and Jazz & Wine in Switzerland.
We took a group of Champenoise Vignerons to the New World, this time South Africa. The idea that many people have that French Vignerons are closed to new ideas, are parochial or likely to be rude about the New World, is, in our experience, a load of tosh.
In the summer we chartered the Star Clipper for another highly successful Mediterranean Wine Cruise.
A busy busy year!
We started by seeing in the Millennium in the cellars of Champagne Ruinart. This was the only such party in Champagne for the Millennium, would you believe it! – It was fab!
In February / March we had long haul tours to Chile & Argentina, South Africa, New Zealand and Western Australia.
The A&C programme held 55 tours to 17 countries!
The USA’s Pacific North-West and Austria were new.
A Fete du Vin for Laithwaite’s in St Emilion was attended by about 150 people.
We reintroduced our Cookery tours with Leith’s in Northern Italy, and Bali.
Corsica was new for the STWC, (and totally sold out).
A tour for one of our regular American groups to Chile and quite a few tours for our regular Corporate Clients.
We introduced Tuscan Wine Academy, “Guests at Château Meyre” (Bourgeois chateaux and rising stars in Bordeaux), Gourmet Southern Italy, Germany (including the Rheinhessen & Pfalz), and a superb Italian Islands Wine Cruise.
Returning after a rest …. Rhone & Provence, Truffles hunting in the Loire, and Special Beers of Belgium.
California, New Zealand, Australia and Chile & Argentina were well supported. The group to the Pacific Northwest was smaller, so perhaps this tour will feature in alternate years in the future.
Although there was a bit of an economic dip, Winetourers are not easily discouraged from travelling. In the late autumn the level of enquiries and number of bookings was actually slightly up on the previous year.
Besides several tours for Laithwaites and the STWC, we also arranged the following:
- A tour from Australia to France, for Brown Brothers Epicurean Club.
- A deluxe private tour from Hong Kong (to France)…
- Corporate incentive wine tours, such as day trips to Burgundy and Champagne …
- The press launch for L’Oreal’s new grape extract based moisturizer (at a wine estate hotel in France).
- A post 9/11 conference for a leading Merchant Bank was held near Bordeaux.
15 years on!
There was a new “Guests at Château Pichon-Longueville Baron” in the Reserve collection, a new walk in the Rhone, a new Australia II, – with a longer look at Western Australia, plus a drive from Adelaide to Melbourne taking in Coonawarra and Western Victoria.
There was new tour of Sardinia, a radical look at Rioja, and a new vineyard walk – The Rhone. Returning after a rest we have South Africa, with a superb new itinerary, Verona Opera & Wine, plus Aix-en-Provence Opera & Wine.
There was another Wine Cruise aboard the Star Clipper, sailing from Rome to Sicily.
Also as it’s 15 years on we had “Anniversary Champagne”.
There was a full programme for the Sunday Times Wine Club, including Australia, Rioja, Bordeaux, Eastern Loire and the Rhone and in the Spring, there was a “Fiesta del Vino” with Laithwaite’s in Rioja.
Most of our regular private groups travelled this year and we had a large number of corporate tours.
In fact we were at full capacity and took the decision to step back from certain types of business in order to be able guarantee the quality of what we offered.
This year there were several extremely exciting new tours:
“Douro-Duero, River of wine” (Following the river and tasting great wines in Ribera del Duero, Toro, the Douro and Porto AND included rare tasting at Vega Sicilia); “Bolgheri & the Tuscan coast” (which includes an unheard of visit to Tenuta San Guido to taste Sassicaia) and “Guests at Chateau Franc-Mayne” in St Emilion (where we tasted the greatest wines of the “Right Bank” with the dream list of chateaux as visits).
There was a new independent Vineyard walk in Champagne & Burgundy, a new escorted Vineyard walk in Rioja. Returning again were the Greek Wine Cruise, Madeira, California and Burgundy Vineyard Walk.
There was a great programme for the Sunday Times Wine Club, to celebrate 30 years of the Club. The programme includes a Burgundy Cruise, Tuscany, and Champagne. There was another Fete du Vin for Laithwaite’s, this time in Champagne, where the Houses and Vignerons of Ay were the hosts. Quite a few private party tours have been booked by our regular private groups from the UK and abroad.
More New Classics
There was a new Vineyard Walk in Portugal’s Douro Valley.
South Africa made a welcome return – The wines from the Cape are really coming on.
We had an innovative new tour to Slovenia showing just how good the wines are, and treating the excellent Italian Collio and the ‘unknown’ Slovenian Brda regions as one region, which is what of course they are.
We had a fabulous Wine Cruise on the Sea Cloud II with Hugh Johnson. Sailing from England, first to Bordeaux, then Rioja, Galicia, Porto then Lisbon.
There were several private party tours and incentive tours.
We explored Croatia, both the islands and the Dalmatian coast, looking for, amongst other things the origin of the Zinfandel grape. We didn’t find it, but we found lovely places and some great wines, so planned a cruise here.
Piemonte was the flavour of the year – we had more tours here than ever before.
In Champagne we had our first “Ultimate Champagne” tour. Designing this tour was fun, we just sat down and thought of all the fabulous things that we had done in Champagne, thought let’s add a few more, and lets do them all!
Corsica, the Rhone Vineyard Walk and Cookery in the Veneto were back.
We had a new Cruise, on a new boat. Venice to Dubrovnic on the super yacht “Pantheon”.
We had a very busy schedule of private tours lined up for this year. There are interesting programmes for STWC and Laithwaites.
Our independent Opera programme was launched and did well immediately.
A Good Year
After several pretty static years, due to the Internation situation, this year saw some growth.
We introduced some great new tours including Bordeaux Wine & City, Gourmet Istria at the cheaper end and in the Reserve Collection there was the opportunity to stay as Private Guests at Chateau Suduiraut.
Our German tour took a good look at the Pfalz and Rheingau as well as our usual stamping ground in the Mosel and Saar. The Australia tour got as far as Coonawarra, Heathcote and Southern Tasmania.
We had a new Cruise sailing on the “The Pantheon”, from Sicily to Greece. The route took us to the Aeolian isles, Calabria, Puglia, the Ionian islands, the southern Peloponnese and Paros.
A very busy schedule of private tours. There were interesting programmes for STWC and Laithwaites. There was another superb Bordeaux Tour for “Fine & Rare” wines.
Tim Clarke was called on to speak at a couple of Wine Tourism conferences this year. His message was that Wine Producers needed to be clear about what they wanted from Wine Tourism. Did they want it to be an income stream, a marketing tool or just fun? Had they got clear ideas too about how they were going to handle streams of casual visitors, incentive groups, groups of high-end consumers, serious wine tourers and their regular customers?
Tim suggested that muddled thinking would lead to missed opportunities, misplaced effort and high costs. He also suggested that if in doubt, they should keep it simple and have fun!
More New Tours
Having realised that our “Classic Wine Tours” are almost always multi-centre tours, we have re-branded these “Wine Journeys”. This year we have some great new “Wine Journeys” including “Corsica & Sardinia”, “Puglia”, “Ravenna & Le Marche”, and “The Great Wines of Northern Spain”.
There were also new tours in the Reserve Collection, “Jerez”, “The Rhone” and “The Right Bank”.
The long haul tours were to Chile, Argentina & Uruguay, New Zealand, South Africa and in the summer to the Pacific Northwest.
The Mosel Walk set up went very well – and I was convinced that it would be one of the best walks yet.
To celebrate the companies 20th anniversary we had the special tour “Anniversary Champagne”, where we took 80 clients out to Reims for a long weekend.
A very busy schedule of private tours.
There was a superb wine festival in the Rhone for Laithwaites and a Wine Cruise on the “Star Clipper” for the Sunday Times Wine Club.
The Wine & Opera tours have expanded and the Opera breaks look set for a good year with excellent programmes at ‘La Scala’ and ‘La Fenice’.
And we moved …
After 12 years in West Liss we moved 4 miles to Petersfield, to take advantage of a larger office. Here we bought the First Choice Meon Villas offices known as “Meon House”. (Actually Lynette Arblaster worked here as Meon’s Italian programme Manager before starting A&C). The property is now known as Cedar Court.
21 Years of Wine Touring
To celebrate 21 years of winetouring we had special tour to Portugal, site of our first ‘serious’ tour. A small group of regular clients experienced a fantastic flight of great and truly original wines – which some found unexpected. – It was like this back in 1988 – some things don’t change!
This year new tours included:
Bordeaux The Great Chateaux (March)
Provence in the Spring (April)
Lyons Wine & City (May)
Champagne Vineyard Walk (June)
Andrea Bocelli in Rome (June)
Gourmet Emilia Romagna (October)
The Loire by Train (October)
Ultimate Tuscany (November)
We relaunched our website in November 2007 and this year we are developing it even further – this will include the facility for online booking amongst many other new features.
Internationally there was a feeling that Wine Tourism had really come of age. More winery hotels and boutique hotels in wine regions opened.
We are proud to remain a small, independent family run Wine Tours specialist. Our range of holidays has grown and we now offer the widest choice of wine and gourmet holidays both in style and destination. Most importantly, our passion for creating interesting, imaginative tours and giving you a great holiday experience from the moment you first contact us continues unabated.
Although there were storm clouds brewing on the economic horizon, this was our best year ever.
Perhaps it takes more than an economic meltdown to stop a determined wine tourer, or perhaps at times like these one needs a drink and needs to leave the country.
These are interesting and testing times for us all. If you have read though our whole ‘history’ you’ll see that this was far from the first testing year that we have faced.
The travel industry is far from immune to world problems, however an interesting side-effect of the credit crunch has been that travellers have returned to established companies and are rightly concerned about the financial security of their bookings. Arblaster & Clarke are of course FULLY BONDED which meant that ALL payments made to us were 100% secure. Consumer protection.
For the first time in many years we contracted our programme, in this way we avoided cancelling people’s holidays and so our smaller programme was well supported. As it turned out we were rather too successful in this, and later in the year we had to put on several more tours!
There was a significant devaluation of the pound. A&C however secured our foreign currency requirements at favourable rates before this happened and offered a ‘No Surcharge Guarantee’.
Irritatingly, we discovered that several other wine tours firms in the UK and abroad had started plagiarising us, copying our wordings, tour names and even colour schemes. So far none have called themselves Alabaster and Clerk, but its only a matter of time. It does take more than adopting our colour scheme to actually copy us of course, and getting properly bonded would be a good first step.
We won a couple of major awards; “Best Brochure to France” from MAFTA and “Best Food and Wine Tours Operator” from the Italian State Tourist Office. – Jolly pleased! Especially with the Italian award as this was the first time had had been given.
New Tours included:
Australia Canberra & Victoria (March)
Vienna Opera & Wine (May)
Greece Wine & Archaeology Cruise (June)
Alsace by train (October)
Bordeaux Great Chateaux (November)
….. and came back after a ‘rest’:
Tuscany in both May and October
Alsace Vineyard Walk (October)
Great tours & a troublesome volcano!
The New Year tour was in Turin & Piemonte. There was a large Long Haul program this year featuring in February and March – California, New Zealand, South Africa and Chile & Argentina. Plus Pacific Northwest (Washington & Oregon) in July and a second South Africa tour in November.
A couple of spring tours were effected by the dreaded Icelandic volcano that closed European airspace. However in both cases the tours went ahead and we were able to do something later in the year for the clients who couldn’t make it. Congratulations to those who did, especially those who drove or took the train all the way to Vienna to see Natalie Dessay’s last performance in ‘La Sonambula’ and taste some stunning wines.
The 2010 Wine Cruise was on the Sailing Cruiser Panorama. The route was from Athens to Malta via Cephalonia, Syracuse in eastern Sicily, the Aeolian isles, Marsala in western Sicily, Tunisia and Pantelleria. The cruises (on small ships) allow us to explore areas that we would not have got to otherwise. We always taste fascinating wines along the way. The Tunisian wines were actually very good.
We continued to research new areas and deepen our knowledge of the regions we visit. We explored in Oregon and Washington State, in the Pfalz and Franconia in Germany, in Piemonte and in Burgundy.
This year saw a full 20% increase on 2010. Wine tourers, being epicureans, will only tolerate so much austerity before they return to their old ways!
There were new and interesting tours of course. In Burgundy, our syndicate that bought a couple of barrels at the Hospice Auction was led by Derek Smedley MW through a series of spectacular visits. These included several ‘unvisitable domaines’. Anthony Hanson MW met the group at the Domaine des Hospices for one of the most fascinating visits we have experienced in 25 odd years of wine touring.
There was a brand new tour of Chile, led by Cindy-Marie Harvey, that started in the north and continued as far south as there are visitable wineries, tasting rising stars and generally having a good time!
Our first ever land based tour of Greece took place in the autumn. The story down in the Peloponnese was quite different to the disturbances we see in Athens on TV. We tasted many exceptional wines, some now being exported to China even. The UK trade and consumers, once the most forward-looking in the world, seem determined to miss out here.
Another great adventure was our first tour to Lebanon. Despite not being able to visit the Bekka Valley vineyards due to an emergency, the group met many winery owners and visited the rising stars on Mount Lebanon and visited Chateau Musar.
Tim spent much of the spring working on devising a ‘Wine Tourism Strategy’ for the Economic Prosperity Initiative of the Republic of Georgia. He also spoke on of sustainable wine and gastrotourism at a couple of conferences.
The year started with tours to South Africa and to Chile, Argentina & Uruguay. In March there was a tour to Malta and another to Lebanon. A busy April, saw a trip to to Southern Italy, A Gourmet Provence tour led by a Michelin star chef and the annual “Ultimate Champagne Tour”.
The visits on the Burgundy Tours deserve a special mention as do some of the visits on the Piemonte Vineyard Walk and the Rioja Vineyard Walk. – These estates can only be visited by the Trade or by Arblaster & Clarke.
We’ve been running wine tours for 25 years now – hence a silver brochure and a great programme! The programme has expanded slightly and we have some new ideas.
We have a wonderful new tour of Georgia, a spin-off from Tim’s work there last year. There is a new Gourmet Tour in Istanbul and a special tour of Portugal. The Wine Cruise is aboard the beautiful ‘Sea Cloud’, (max 50 passengers). Finally, at the end of November we have a 25th Anniversary Champagne Festival in the Demure des Comtes de Champagne in Reims.